Significant branding
A significant branding strategy of Nescafe combine to top of mind in the consumer, besides it use a White alphabet to show a freshly in the morning. This brand can build a brand value. It means that people can get memory this brand all the time, especially when we are shoping in the shop or department store.
Slogan ; What good…Begin to … Nescafe
(Nescafe in Thailand)
All morning when you wake up, you could drink your favorite coffee. That is Nescafe coffee. You could get it in the kitchen. It is hot beverage. Taste of coffee and smell of coffee when you got it in the morning. It add you a power.
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