Key sucessful factors related to the product

Nescafe which be Nestle’s product, Nescafe enter to be a leader of coffee until to be successful into branding, and become a global brand. Nescafe is continually the market as Thailand and other country. There are new coffee products to enter the market continually, although the general day and special day such as, Valentines Day. Nescafe got the activities “Nescafe Perfect Cup Perfect Harmony” to customers. A most of the activities was Brand awareness and Brand image thought out making loyal in the Brand image.