Nescafe: 2009-07-26

Promotion Strategies II

Nescafe is an aim of advertising campaign, this is a persuasive advertising. Therefore, Nescafe is an advertising appeal, this is an emotion aspect.

Brand name of the advertising
A significant Nescafe show to consumer in the many style such as, Warm of love; Advertising represent to love which show of the actor in the short movie about 1 – 1.5 minute. Each advertisement of Nescafe build impression of consumer so, this brand can live in mind of consumer. Until in the present Nescafe can be top 10 of the world. Nescafe get the popular in the worker and teenager. A most of consumer Nescafe coffee which show to be famous it.

Promotion Strategies

Advertising Campaigns

Television

Newspapers

Internet

Public relation activity

Public relation at selling point

Etc.

The distinctive point of advertising was TV which is special in the movie style and music marketing strategy

Pull strategy is strategy of Promotion which pull the consumer to buy the product.

Product Strategies

Branding
Significant branding

A significant branding strategy of Nescafe combine to top of mind in the consumer, besides it use a White alphabet to show a freshly in the morning. This brand can build a brand value. It means that people can get memory this brand all the time, especially when we are shoping in the shop or department store.

Slogan ; What good…Begin to … Nescafe

(Nescafe in Thailand)

All morning when you wake up, you could drink your favorite coffee. That is Nescafe coffee. You could get it in the kitchen. It is hot beverage. Taste of coffee and smell of coffee when you got it in the morning. It add you a power.

Key sucessful factors related to the product

Nescafe which be Nestle’s product, Nescafe enter to be a leader of coffee until to be successful into branding, and become a global brand. Nescafe is continually the market as Thailand and other country. There are new coffee products to enter the market continually, although the general day and special day such as, Valentines Day. Nescafe got the activities “Nescafe Perfect Cup Perfect Harmony” to customers. A most of the activities was Brand awareness and Brand image thought out making loyal in the Brand image.

Positioning/Unique Selling Point (USP)

RED CUP

1 coffee cup 1 good feeling with Nescafe, all people have known to brand in the verities character such as, to pass love between two person, red cup, hug, happiness, co-workers, and or so. This whole happed on Nescafe strategy. Therefor, when you think Nescafe you will think the coffee cup. "Nescafe mug" red cup was populare.